How the Nerds Helped the Nerdiest President Get Reelected

I adore everything about Alexis Madrigal’s story on the programmers and developers who built the software that helped get Obama reelected so much that I’m just going to employ you to read it.

How can you not with grafs like this: “When Obama campaign chief Jim Messina signed off on hiring [Harper] Reed, he told him, “Welcome to the team. Don’t fuck it up.” As Election Day ended and the dust settled, it was clear: Reed had not fucked it up.”

If you needed further proof that the cool kids are the nerds these days, this profile of Harper Reed and the technology team behind Obama’s reelection should settle any doubts.

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