Apple’s Maps Apology

Apple’s maps debacle, which CEO Tim Cook is now apologizing for, could have been avoided if the company set appropriate expectations. Even a small mention that the mapping data isn’t on the same level as Google’s (but would get there eventually) could have offset the ill will Apple has incurred since the iOS 6 update.

“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app,” writes Cook in the apology letter.

That must’ve been tough to write. Still, being able to apologize like this should be viewed as a humble sing of strength.

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