McDonald’s Advertising Magic

Director of marketing for McDonald’s Canada, Hope Bagozzi, addresses the question of why McDonald’s hamburgers look more appetizing in the ads than when they are bought by a customer. It’s not surprising to see a “food stylist” in action, but it is surprising that McDonald’s would sign off on something that puts its product in a negative light. Now, if McDonald’s can just address the rubbery taste of its burgers and that feeling of having a dead baby sitting in your stomach after eating one, then we’d be a-okay. [via mashable]

Tagged as: advertising, food stylists, Hamburgers, Hope Bagozzi, McDonald's