Nike Turns The World Into A Real-Life Super Mario Game

For its latest ad campaign, ‘Game On, World’, Nike has placed its roster of athletes into a game of fake-Super Mario Bros. as a way to promote the Nike+ fitness tracking system. It’s a short clip and a commercial, which I hate promoting, but it’s a great spot. Obviously, Nike knew I wouldn’t hesitate to post this up, even though I wish they had actually used Super Mario Bros. level one in the city and the invincibility music. [via designtaxi]

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