http://slyoyster.com

Creative ad from Loewe Soundsystems.  I’m surprised someone like Bose or Cambridge Sound never thought of this first.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Oliver Handlos, Matthias Spaetgens
Art Director: Michael Schmidt
Copywriter: Caspar Heuss
Director: Alex Feil
Production: Element E

[via Adhunt]

Just like Greg Gillis could convince me that PCs are cool, along comes another Microsoft commercial starring The Tron Guy and it has the opposite affect.  I’m selling my PC and buying a Mac.  Thanks Bill Gates!

“Without the networks and communities created by the PC, the world might never have even heard of the “Tron Guy” or internet phenomenons just like him,” so says the ad page. But here’s the thing – most people still look at this guy (can’t believe Microsoft couldn’t find a meme from 2008) not like he’s awesome for being a fat guy in spandex and “doing his own thing” but as a kinda pathetic.  Laughing at him, definitely not with him.

I will say, with him being from Minnesota, that state strikes me as something of a cultural oddity.  Can someone get Chuck Klosterman and Rex Sorgatz to co-author an anthropoligical study of the state?

It starts innocently enough: in a small village, a man setting up dominoes as the crowd patiently awaits. But then the dominoes turn into books and the books turn into clocks and then mattresses and as the falling objects roll on, the objects get bigger and bigger, before finally ending with cars.

The village cheers. Well, we won’t give away the conclusion but this is the latest ad from Dublin brewery Guinness. It’s how advertising should be. Since you know it’s for Guinness, you can image the payoff in the end.

The advert, part of a £10 million campaign, was directed by Nicolai Fuglsig, who was behind the Sony Bravia “balls” commercial.

“It was a really tough job. From the remote high altitude location to having to frequently reset thousands of props as well as working with hundreds of villagers who had absolutely no understanding of acting or film making,” he said.

The advert took a week to film, with some of the sequences having to be reshot up to 15 times.

Setting the dominoes on the table at the start of the advert took a team of three experts two days, but it took just 14 seconds to topple.

Paul Cornell, the marketing manager for Guinness, said: “The ad is fundamentally a celebration of community.

“It shows an entire village coming together to create an awe-inspiring spectacle of toppling objects.”

We couldn’t have said it any better ourselves. (via: Boing Boing)