Push Button for Drama

We can all admit to loathing “viral marketing” but this new effort from TNT is pretty rad.

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited…

This is probably the best thing to happen in Belgium since Colin Farrell karate chopped a dwarf out of boredom. Your move Improv Everywhere. [via uproxx&reddit]

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