The Guardian newspaper and Bartle Bogle Hegarty’s first brand campaign uses the story of the Three Little Pigs to inform the public on how the media organization has evolved its news coverage for the modern times. It’s all part of the company’s open journalism initiative.
More than just being a well-made and darkly fascinating commercial, it really sells the idea that the Guardian, more than most media outlets, really understands the evolution of journalism. They didn’t need this commercial to prove that, as the proof is in the figgy pudding, but this just further drives home that reality.
