Sneaking Into Pantone HQ

Slate examines how color forecasters decide which color will be hyped as the new black:

In an airy studio on a high floor of the London College of Fashion, featuring a long conference table, white walls, and a view to an adjoining patio—where, a sign warns, bees are being kept—the hues you will see in two years are being divined by a pan-European group of colorists.

“What do we say about blue?” asks David Shah, a British-born, Amsterdam-based designer who heads the meeting on behalf of Pantone, the quietly ubiquitous American company that maintains color standards for publishers, designers, and the fashion world. “Blue took so long to come back. It came back last year in a watery story, it’s here this summer in an indigo story—what are we doing about blue?”

“A good navy,” says a French woman with short blonde hair, “is going to fulfill the role that black used to fill, because black is now launching into another dimension.”

[via coudal]

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