For those that follow both politics and technology, it seems somehow fitting that Microsoft has hired pollster Mark Penn to lead its advertising and marketing charge against Google, as if that’s going to solve the problem for why nobody wants to use any Microsoft products. Penn came up with the “scroogled” campaign and Bing It [...]
The early reviews are in for Microsoft’s much-hyped Surface Tablet. Most believe it is an interesting, well-executed device that ultimately falls short of reaching its true potential: the hardware is great, the software is confounding, the overall execution leaves one wanting. The clock is ticking for Microsoft and nearly all the reviews have said the [...]
Google’s market valuation surpassed Microsoft’s today, making the search giant the second-largest technology company on the planet ($249.5 billion value). Why is this significant? On the whole, it’s probably not. But, like Apple’s rise to becoming the largest company on the planet (market value of $632.7 billion) during the past decade, it does signal a [...]
Microsoft teamed up with video game maker Atari to port its slew of classic games to the HTML5/touchscreen generation. The first eight games to see the light of day include: Pong, Asteroids, Centipede, Combat, Lunar Lander, Missile Command, Super Breakout and Yars’ Revenge. Both company’s said hundreds more will be added over time. The games are optimized [...]
Yes, it’s the first time the software company has refreshed its logo in 25 years. The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important [...]
Perhaps Apple’s greatest magic trick, if you will, is that for the past decade they’ve made culture-altering innovation seems positively easy. That innovation is actually really difficult by large companies should be the main takeaway from Kurt Eichenwald’s deep-dive into the Steve Ballmer-era at Microsoft, writes Matt Yglesias at Slate. For example, Eichenwald notes: Years [...]
“The computing giant Microsoft has made its first-ever quarterly loss after it wrote off some of the value of its online advertising business.” Doesn’t matter whether Apple, Google or Microsoft is “winning”, to use such a reductive phrase. But, it’s pretty clear that Microsoft is in a real tricky place right now and there’s no guarantee its [...]
Microsoft sold its stake in MSNBC to Comcast: “Today we’re taking on a new name — NBCNews.com. While our name is changing, our commitment is not. In fact, in the weeks and months ahead, we’ll be bringing you more of what you love today, and NBCNews.com will stay true to its mandate of delivering the [...]
1. Here’s Andrew Kim’s proposed re-branding of Microsoft, because if you’re going to be cool and try to be about more than just the Windows OS, then you shouldn’t have a traditional window as your logo. I love the idea of marketing Microsoft as a science-fiction-y company and the reasoning behind this, even if I [...]
