Apple

Google’s market valuation surpassed Microsoft’s today, making the search giant the second-largest technology company on the planet ($249.5 billion value). Why is this significant? On the whole, it’s probably not. But, like Apple’s rise to becoming the largest company on the planet (market value of $632.7 billion) during the past decade, it does signal a [...]

Apple’s Maps Apology

by James Furbush on September 28, 2012 · 0 comments

Apple’s maps debacle, which CEO Tim Cook is now apologizing for, could have been avoided if the company set appropriate expectations. Even a small mention that the mapping data isn’t on the same level as Google’s (but would get there eventually) could have offset the ill will Apple has incurred since the iOS 6 update. “While we’re [...]

If you’re at all intrigued by the history and material science behind the iPhone’s glass screen, which was invented by Corning in the 60s, you may want to read this lengthy story in Wired. Apple was suddenly demanding massive amounts of a 1.3-mm, chemically strengthened glass—something that had never been created, much less manufactured, before. [...]

New York Times technology columnist David Pogue and Daring Fireballer John Gruber discuss the iPhone 5 with Charlie Rose. Good conversation on the phone, which is selling like hotcakes despite the media’s indifference towards the device. Apple also has a shitstorm on its hands because of the new maps app.

Farhad Manjoo assembles the story of how Apple invented the iPhone from documents made public during the Samsung trial: This is the story of how Apple reinvented the phone. The general outlines of this tale have been told before, most thoroughly in Isaacson’s biography. But the Samsung case—which ended last month with a resounding victory [...]

Apple’s Next Ad

by James Furbush on August 6, 2012 · 0 comments

In light of the sense of triumph and excitement over the Mars Curiosity Rover, doesn’t the photo above seem like the perfect ad for Apple? Nothing says “get shit done with our computers” like a group of human beings using Macbooks to land a nuclear powered truck onto a planet 155 million miles away by [...]

Amazon just updated its Cloud Player music storage service with an iTunes Match-like feature that allows Amazon to just scan a user’s music library and add matching songs to that user’s library without having to upload those songs one by one. Like Apple’s service, it costs $25 per year. Apple’s service only makes sense if you have an iPhone [...]

Perhaps Apple’s greatest magic trick, if you will, is that for the past decade they’ve made culture-altering innovation seems positively easy. That innovation is actually really difficult by large companies should be the main takeaway from Kurt Eichenwald’s deep-dive into the Steve Ballmer-era at Microsoft, writes Matt Yglesias at Slate. For example, Eichenwald notes: Years [...]

The difference between Apple and Microsoft? Apple announced OS X Mountain Lion in February and today you can buy the update for $20. I feel like we’ve been waiting for Windows 8 to release for at least a year. It strikes me that Microsoft’s biggest problem is they aren’t nimble enough to compete in the [...]

Apple is great at covering the entire umbrella for any market it enters. What that means is for the iPhone and iPod the company offers a range of products across a range of prices (inexpensive to costly) to appeal to everyone. With the iPod, Apple created new products in the iPod Shuffle and Nano. With [...]