I’m not typically won over by lame advertising gimmicks (TNT’s recent one aside), but I’ve got to give kudos to Coke Zero for this James Bond/’Skyfall‘ effort they set up in a UK train station. It definitely put a smile on my face, and yes, I realize that’s a Coke slogan, so it shows just [...]
Sunday night during the Olympics, Ragú unveiled the first ad in a new series suggesting its sugary pasta sauce will make traumatic childhood moments — like walking in on your parents having sex — more palatable. As long as your parents include fake parmesan cheese, known around these parts as “shaky cheese, which really does [...]
Wait for it. Somewhat related is this brief post on “lessons from the Sears catalog.” [via 22words]
For its latest ad campaign, ‘Game On, World’, Nike has placed its roster of athletes into a game of fake-Super Mario Bros. as a way to promote the Nike+ fitness tracking system. It’s a short clip and a commercial, which I hate promoting, but it’s a great spot. Obviously, Nike knew I wouldn’t hesitate to post [...]
Director of marketing for McDonald’s Canada, Hope Bagozzi, addresses the question of why McDonald’s hamburgers look more appetizing in the ads than when they are bought by a customer. It’s not surprising to see a “food stylist” in action, but it is surprising that McDonald’s would sign off on something that puts its product in [...]
It’s expanding! I don’t know anything about Oslo, Norway’s airport to make a judgement about it’s planned expansion to be Europe’s best airport by 2017, but I don’t know that I like the whimsical promotional video from Passion Pictures quite a bit.
This is an old Nike spot, but I’m just seeing it for the first time. After all, when Jim Coudal says this is “easily the best Nike soccer spot ever, and that’s saying something”, then my interest is piqued. Yes, this is a pretty brilliant Nike soccer spot.
Director Wes Anderson teamed up with animation studio Laika (Coraline, etc.) for a series of ad spots for Sony’s new Android-based Xperia smartphone. Sony asked kids what they thought made the Xperia phones so smart, and then animated their responses. The 62-second ad required nine unique sets, 37 custom-made models, and over 10,000 man hours of [...]
Have you ever told your parents they had to stop using Internet Explorer? Of course you have, because generally speaking Microsoft’s browser has sucked in comparison to Safari, Opera, Chrome and Firefox. It’s certainly improved — that is to say that IE9 is significantly better than IE8, IE7, and especially IE6. With that said, it [...]
