The poster was created by Brian Sanders, himself a former advertising man in the 60s.
But as the show prepared for its new season, which begins April 7, its creator, Matthew Weiner, inspired by a childhood memory of lush, painterly illustrations on T.W.A. flight menus, decided to turn back the promotional clock. He pored over commercial illustration books from the 1960s and ’70s and sent images to the show’s marketing team, which couldn’t quite recreate the look he was after.
“Finally,” he said, “they just looked up the person who had done all these drawings that I really loved, and they said: ‘Hey, we’ve got the guy who did them. And he’s still working. His name is Brian Sanders.’”
The story behind the poster is better than the poster itself, which is really incredible.
You might wonder if Sanders watches ‘Mad Men’? He does. And his reaction to diving into Don Draper’s world is priceless: “I almost wanted to reach for a cigarette, and I haven’t had one for 30-odd years,” he told the New York Times.