Microsoft Focuses TV Efforts Around Xbox

Microsoft announced today via its blog that it will be selling its Mediaroom properties to Ericsson. Mediaroom operated as a quasi-separate entity from Microsoft, who is going all-in with an IPTV strategy based on the Xbox.

At Ericsson, Mediaroom will continue to operate essentially as per usual, with that company investing in growing the business, while at Microsoft, the sale allows Microsoft to dedicate “all TV resources to Xbox in a continued mission to make it the premium entertainment service that delivers all the games and entertainment consumers want,” Microsoft said in its blog post. The company also intends to partners with studios, labels, networks and operators to help accomplish that mission, and says it hopes to help usher in a future where TV becomes “more simple, tailored and intelligent.”

Microsoft built Mediaroom into the industry leader in IPTV after its introduction as Microsoft TV, which evolved into the Mediaroom platform in 2007. It’s the middleware that powers set-top boxes from a variety of manufacturers, and also has a home in the Xbox 360, which uses it to act as a set-top box for service from some IPTV operators, including AT&T and Telus.

Microsoft has an event in May to unveil the Xbox 360 successor, so we’ll probably know more about its plans for your living room entertainment console at that time.

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