A fifth of One Percent

“And that, folks, is how completely f***ing moronic Nielsen ratings are. The fate of one show can be determined by the television watching habits [of] 430 grandfathers who fell asleep watching a crappy procedural.” — Dustin Rowles, crunching the math of the infamous Nielson Ratings, which relies on only¬†25,000 households, out of approximately 115 million households in America to determine TV ratings.¬†

To be clear, this isn’t a problem with how Nielson runs its business, but rather on the networks and other TV channels relying on Nielson’s faulty approach to determine a show’s popularity. It’s especially jarring given that there has to be better technology to determine who’s watching what. They can’t determine precisely through cable boxes and a combination of DVRs, online viewership how many people are watching a show?

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