By James Furbush | October 31st, 2007 | 3:55 pm PDT

Well the message has been decoded and rather than get a picture of Two-Face we were treated to another picture of Heath Ledger as The Joker in full on makeup. He looks pretty scarey and that’s kind of perfect on this Halloween evening. You get a voice over, presumably of Heath as The Joker saying, “and tonight you’re gonna break your one rule…”
After the picture loads it takes you to yet another website, Rorysdeathkiss.com and another challenge.
You may recall, or not, that the working title of The Dark Knight, while it was filming in Chicago was Rory’s First Kiss.

Posted in: Movies
Tags: The Dark Knight, viral marketing, Why So Serious |
By James Furbush | October 31st, 2007 | 8:58 am PDT
For those of you who stayed up real late last night waiting for the rotting pumpkin to deteriorate with the latest viral game from The Joker, well he didn’t disappoint.

The latest campaign is something of a virtual scavenger hunt to track down 49 letters in 21 citites. Use the clue to find the correct letter and it spells out a message. Which is pretty much already solved… Despite a few letters still missing one can deduce that the Joker’s message is this:
THE ONLY SENSIBLE WAY TO LIVE IN THIS WORLD IS WITHOUT RULES
Kinda creepy if you ask me. Looks like there is a photo of sorts below the cryptogram so maybe when all the letters are filled in we’ll get our first look at Aaron Eckhart as Two-Face.

Posted in: Movies
Tags: The Dark Knight, Why So Serious |