First official trailer for Mike Newell’s big-screen adaptation of Prince of Persia: The Sands of Time. The film, which stars Jake Gyllenhaal, Gemma Arterton, and Ben Kingsley, is due in theaters May 28, 2010. And you know what? I had my doubts but this looks to be another solid Jerry Bruckheimer summer blockbuster. Sure, you’ll forget it 20-minutes after leaving the theater, but man those two-hours sure will be fun.
I feel like Bruckheimer and director Mike Newell might have another Pirates of the Carribean-type hit with this one. An epically, fun summer romp. Escapist cinema as it’s best and worst.
Gyllenhaal looks the part of the video game character. But, there’s a wide disconnect between the movie taking place 1,000 years ago in Persia (Iran) and the modern typeface used to promote it. The collision of cultures.
And as cool as the poster makes Gyllenhaal out to be, it still feels like a minor design retread from the Sin City, Spirit days.
There’s also something else about it, that I can’t put my finger on. Oh, it’s somewhere buried deep in the recesses of my brain, but it doesn’t want to come out. If feels like this is a complete rip-off of something else – the modern font, the washed out colors except for the bright red.
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