On Twitter’s Adjusted Logo

Last Tuesday, Twitter announced it made a few adjustments to its famous bird logo. You can see the changes in the overlapping image below. Red is the old logo, blue is the new:

The big change, of course, had nothing to do with the refreshed bird, but rather that the company also announced it was doing away with all other Twitter branding, aside from the famous bird. Essentially, Twitter says that the bird logo “is Twitter” so there’s no need for any other way to visually represent the service.

Of course, this was mocked by some places, especially Gawker’s Caity Weaver, who said:

How do you taste a poem? How do you make love to a rainbow? How do you describe the new Twitter bird logo? For one thing, Bowman notes that, like a fine five-dollar bottle of artisanal water, the new bird “is crafted purely from three sets of overlapping circles,” a concept which he subsequently expands into some bull about how circles are your friends where ideas are shapes and wings take dream.

However, mocking aside, the implications of this branding change are summed up nicely by Under Consideration’s Armin Vit:

For the most part, all the news sources reporting on the revised bird have focused on its visual update, which I will get to soon, but the real story here is that Twitter has dropped its name from the logo. If you look at the opening image of this post, the change is quite drastic. And ballsy. Twitter has achieved in less than six years what Nike, Apple, and Target took decades to do: To be recognizable without a name, just an icon. If you go to Twitter’s home page, welcoming you at the top is the new bird, and nothing more. Gone is the bubbly, lowercase “twitter” wordmark and the “t” icon — both terribly annoying designs. Regardless of the changes to the bird, this is a very significant evolution of the Twitter brand.

Pretty impressive change on both accounts.

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