How to Stop Media Piracy

Dan Seitz, over at Uproxx, offers media companies five easy steps to help curb piracy. Seitz’ five steps are fairly obvious to anyone following the trend of technology/piracy/media consumption, which someone in the music/movie/publishing industry has already thought of them.

That, however, begs the question of why has no one implemented a decent plan? Seitz argues media industries just need digitize everything as quickly as possible, move to a tiered pricing model, reject DRM or anything else restricting the use of digital content, and work with customers.

Look, not to put too fine a point on it, but your customers hate you. They buy your products, but they do so grudgingly because, not unreasonably, they think you view them as dangerous thieving slime to be dragged into court at the least provocation. You tend to have terrible labor practices. A lot of your products are viewed as subpar crap. And worst of all, you act like a bully to demand premium prices for said subpar crap.

It’s not a great place to be.

So, listen to what your customers have to say, and, more importantly, act on it.

Steam proves this with video games and Louis CK proved this recently as well. If you make your content affordable, easy to buy, and without restriction to its use after purchase, people are more than willing to buy things instead of stealing them.

Comments on this entry are closed.