Apple Introduces OS X Mountain Lion

OS X 10.8 Mountain Lion continues Apple’s recent trend of incorporating the best features of IOS into its Mac OS. Mountain Lion includes major new features like Notification Center, AirPlay mirroring, Gatekeeper and iMessage. The new OS will be available this summer.

What strikes me most is the approach by Apple of keeping its mobile and desktop OSes separate, but similar. Touch is a very different interaction than a keyboard and mouse. Apple gets that and has designed accordingly. It’s a stark difference to Microsoft’s approach with Windows 8.

Also, regarding the fabled Apple TV, or iTV or whatever, that everyone seems to want and that’s been rumored for months now: doesn’t the addition of iCloud and AirPlay mirroring that will seamlessly sync content from your Mac with your existing $99 Apple TV device seems to make the notion of an actual Apple branded TV moot?

I wouldn’t be surprised if in the future Apple partners with television channels to build apps that circumvent the need for a cable subscription and would allow premium content providers to offer their television service with a subscription model (think HBO and Showtime charging $5 per month for their app).

But doesn’t a $99 device that plugs into an existing television and seamlessly sync to iCloud and other devices make more sense than a $1500 Apple television set? It wouldn’t be too difficult to incorporate a browser or eventually Siri into the mix and turn the Apple TV into a full-featured media player.

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