The Wirecutter

The Awl publishing empire continues to grow by teaming up with former Gizmodo editor Brian Lam for a gadgets/tech blog named The Wirecutter. Currently, the site claims to be nothing more than a “list of amazing gadgets. Consider it a Billboard for electronics; a Casey Kasem Top 40 if Casey Kasem were a geek; a wink and a nod to those engineers who have built something wonderful.”

Given that The Awl’s publishing network is built around content-based sites, it reasons that The Wirecutter will be the same and not just a continually update list of the best available gadgets, despite what they are all claiming.

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