Pentagon Looking for a Social Media Expert

Working for the Pentagon as a meme-tracker doesn’t sound nearly as exciting as it should.

Social media will change the nature of warfare just as surely as the telegraph, the radio and the telephone did, and the Pentagon is fearful of being caught short. Some of its goals were laid out in a document being circulated among potential researchers and is to be presented at a briefing on Tuesday in Arlington, Va., at the offices of the military contractor System Planning Corporation.

As social media play increasingly large roles in fomenting unrest in countries like Egypt and Iran, the military wants systems to be able to detect and track the spread of ideas both quickly and on a broad scale. The Defense Advanced Research Projects Agency is soliciting innovative proposals to help build what would be, at its most basic level, an Internet meme tracker.

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