Being from the East Coast, as I am, I recognize the term “dickbar” as an eastcoastism. It refers to a new feature in Twitter for the iPhone which brings the first instream advertising to the eyeballs of Twitter users. It’s the kind of thing a guy from Philly, Gruber, who roots for the Yankees might say. As far as I know he coined the term. This is what a dickbar looks like.
Gruber is referring to the first rumblings of the promised business model from Chicagoan Dick Costolo, the (relatively) new CEO of Twitter. He, I conclude is 1/2 of the “dick” in dickbar.
Word to the wise: If you’re a hugely popular communication services company, it’s best not to screw up the rollout of your advertising plan. Otherwise, you’re liable to be made fun of on the service itself.