Rupert Murdoch’s “iNewspaper”

Rupert Murdoch and Steve Jobs have been working on a digital-only newspaper, named Daily, that should be unveiled by the end of the month and was designed exclusively for the iPad and other tablet devices.

Intended to combine “a tabloid sensibility with a broadsheet intelligence”, the publication represents Murdoch’s determination to push the newspaper business beyond the realm of print.

According to reports, there will be no “print edition” or “web edition”; the central innovation, developed with assistance from Apple engineers, will be to dispatch the publication automatically to an iPad or any of the growing number of similar devices.

With no printing or distribution costs, the US-focused Daily will cost 99 cents (62p) a week.

One dollar per week seems like a reasonable price to pay for a seven-day-per-week newspaper.  It’s also refreshing to see a newspaper person working with technology instead of lamenting how it’s killing their business.  Murdoch is aiming to have two million subscribers by the end of 2011, which at $52 per year would mean a significant chunk of change for both Apple and NewsCorp.

The biggest news is perhaps the revelation that Sasha Frere-Jones, the New Yorker music writer, has been hired as the publication’s arts and culture editor.  That is a huge coup.

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