This might go down as either the craziest marketing campaign this side of New Coke or one of the most brilliant. But Malaysian car company Proton has developed plans to create cars aimed specifically at Muslims. So instead of say, having a roomy interior and an Mp3 player plugin or even getting great gas mileage, this company is betting the bank of having special features ranging from “a compass pointing to Mecca and a dedicated space to keep a copy of the Koran and a headscarf.”
Right. No word yet on whether or not there will be room for suicide bombs. We keed we keed. So we couldn’t resist going there. Sorry to all of our Muslim friends.
Proton is the most dominant car on the streets [in Malaysia] but the company has suffered recently after the government allowed more foreign cars to be imported.
The firm has been in talks recently with VW about a takeover by the German car giant.
Sweet! Nazis working together with fundamentalist terrorists. Sorry, I’ve just been told that is not the case at all. Actually, the car looks pretty snazzy.?? Kinda like a Hyundai or Mitsubishi.? Nice clean lines and everything.