When Kanye West sits down to spill his guts with the New York Times for a massive in-depth interview it is impossible to block quote. You can’t do it justice. The whole thing is a must read. But, fuck it, let’s give you a taste:
I think what Kanye West is going to mean is something similar to what Steve Jobs means. I am undoubtedly, you know, Steve of Internet, downtown, fashion, culture. Period. By a long jump. I honestly feel that because Steve has passed, you know, it’s like when Biggie passed and Jay-Z was allowed to become Jay-Z.
I’ve been connected to the most culturally important albums of the past four years, the most influential artists of the past ten years. You have like, Steve Jobs, Walt Disney, Henry Ford, Howard Hughes, Nicolas Ghesquière, Anna Wintour, David Stern.
I think that’s a responsibility that I have, to push possibilities, to show people: “This is the level that things could be at.” So when you get something that has the name Kanye West on it, it’s supposed to be pushing the furthest possibilities. I will be the leader of a company that ends up being worth billions of dollars, because I got the answers. I understand culture. I am the nucleus.
It’s like the Grand Canyon of interviews: you expect greatness and Yeezus delivers above and beyond that promise. Nuggets of hilarious pomposity raining down like dollar bills at a strip club, and yet, it’s insightful, riveting, and ultimately revealing. Especially the stuff about making Christmas presents:
But the passion is for humanity. The passion is for people. The passion is for the 18-year-old version of myself. The passion is for the kids at my shows. I need to do more. I need to be able to give people more of what they want that currently is behind a glass. I don’t believe that it’s luxury to go into a store and not be able to afford something. I believe luxury is to be able to go into a store and be able to afford something.
I sat down with a clothing guy that I won’t mention, but hopefully if he reads this article, he knows it’s him and knows that out of respect, I didn’t mention his name: this guy, he questioned me before I left his office:, “If you’ve done this, this, and this, why haven’t you gone further in fashion?” And I say, “I’m learning.” But ultimately, this guy that was talking to me doesn’t make Christmas presents, meaning that nobody was asking for his [stuff] as a Christmas present. If you don’t make Christmas presents, meaning making something that’s so emotionally connected to people, don’t talk to me.
That’s a good lesson for every person and company. Make more Christmas presents.