The decade started out with perhaps the golden age of the auteur (Spike Jonze, Michel Gondry, Mark Romanek, Chris Cunningham, et. al.) and ended up as perhaps a more creative time regardless for the format.
“By the middle of the decade, outlets for videos dried up, and budgets for them shrunk, only for the art to be revitalized by the Internet, the art of the viral video, the fanmade video, and the ubiquity of YouTube. We at Pitchfork even carved out our own place to host and display high-quality videos, Pitchfork.tv,” they write. And it’s true! I’ve always admired the music videos’s cockroach-like approach to life. How it’s managed to stay a viable art form is beyond me.
Very solid choices all around. Hard to argue with their top choice. It even kicked off a decade’s obsession with all things Lego. More enjoyable than the video is listening to Michel Gondry talk about the process of creating this treat.