Apple to Buy

The NYT’s Brad Stone confirms Bloomberg’s scoop from a few days ago that Apple will buy, a music start-up with aims of “ending the Mp3.”  Reports seem to indicate that it’s a talent acquisition, but this also gives Apple a strong foothold into the streaming, cloud-based music platform sector. 

No one can be sure what Apple’s intention is with the deal, however, because neither Apple nor are talking. hasn’t taken root with the mainstream, but those who do listen to music online generally use a combination of Pandora, Grooveshark or LaLa.

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