Pains of Being Pure at Heart video: “Everything With You”

Don’t let the name of Brooklyn’s Pains of Being Pure at Heart scare you aware from their sublime and shimmery sound.  With a name like that you’d expect black eyeliner emo crap.  Instead you get something emotional, but not whiney or schmaltzy.

It’s a slightly updated take on that jangly, mid 80’s/early 90’s rock and calls to mind bands like New Order and then later Black Tambourine or My Bloody Valentine.  Still, it’s impressive that their sound is so cohesive, well-arranged and poppy without losing any of that edge.

Signed to Slumberland Records, which is building an impressive roster that includes the Crystal Stilts, Cause Co-Motion, Brickolage and others, the band’s debut album doesn’t drop until Feb. 2009 but it’s certainly on our radar.

For the Art Boonparn-directed clip for “Everything With You,” which shows up on the album, the New York quartet’s represented by keyboardist/vocalist Peggy and her best friend, who have pillow fights, share gum and otherwise wander a graying city.

I know the Vivian Girls have been getting a lot of great press this year – and for good reason.  However, when I listen to POBPAH I only think how much better/enjoyable they are making comparable music.

Mp3: Pains of Being Pure At Heart – “Everything With You”

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