Consolers of the Lonely, will be available everywhere in one week?from local vinyl stores to favorite (legal) digital sources for music. The band will also release a music video for the first single, ?Salute Your Solution,? the day of the release.
Crazy. In a good way. We knew they were back in the studio working on an album and that it would be coming out soon, but this just takes us completely off-guard. Especially because Jack is also working on a Hank Williams tribute album.
What is unusual is the band has opted to go forth with the 14-track sophomore release using more of a purist approach?no fanfare and very limited media attention. Abandoning the typical months of lag time makes sense in an era where radio seems all but irrelevant to the process anymore. Plus, the album will be the same beginning to end, no matter where it is purchased. That means no exclusive bonus tracks will be available via certain mass retailers.
The point: the band wants listeners to know that, to them, it is about the music.
I suppose that’s no different than Radiohead and the full-effects of In Rainbows release are being felt from Trent Reznor of NIN and now The Raconteurs are taking a similar approach. Will Radiohead’s release method prove to be the rule rather than the exception from here on out?
?We wanted to get this record to fans, the press, radio, etc., all at the EXACT SAME TIME so that no one has an upper hand on anyone else regarding it’s availability, reception or perception,? said the band in a press release.
The release also states that ?the Raconteurs would rather this release not be defined by its first weeks sales, pre-release promotion, or by someone defining it FOR YOU before you get to hear it.?
Essentially, the Raconteurs chose to release the album on March 25 because it was the earliest date that all of the available formats could be ready at virtually the same time (vinyl, CD, digital). Third Man Records is releasing the album globally alongside XL Recordings and Warner Bros. It was priority that consumers could have their choice of how to enjoy Consolers in every corner of the world.
?In Japan, fans will be able to download the record via their mobile phones, as that is how a majority of recorded music is consumed there,? they said in the release.
As for Jack White and the rest of the Raconteurs, they recommend enjoying the album by way of vinyl.
And the downward slide of the big music recording companies continues. I’d say they will all but be officially dead sometime in a year or two. Unless, of course, they sue their customers first.
If you want to hear The Raconteurs live, instead of in your favorite audio format, you can do that too. After the jump of course.
20 – Vancouver, BC @ Commodore Ballroom
21 – Seattle, Wash. @ Neumo?s
22 – Portland, Ore. @ Wonder Ballroom
23 – San Francisco, Ca. @ Bimbo?s 365 Club
25 – Indio, Ca. @ Coachella
26 – Las Vegas, Nev. @ the Joint
28 – Denver, Co. @ the Fillmore Auditorium
29 – Kansas City, Mo. @ Uptown Theatre
1 – Dallas, Texas @ House of Blues
2 – Austin, Texas @ Stubb?s BBQ
3 – Austin, Texas @ Stubb?s BBQ
4 – New Orleans, La. @ New Orleans Jazz and Heritage Fest
13 – Machester, Tenn. @ Bonnaroo
26 – Arendal, Norway @ Hove Festival
12 – Kinross, Scotland @ T in the Park
13 – Naas, Ireland @ Oxegen Festival