The Power of women, song and advertising

Mmmmm…. Pretty

There must be something in the ink at Advertising Age magazine. How else to explain such disparate agencies coming up with simultaneous campaigns which each use cool, sexy, hypnotic female vocals in the songs for their TV commercials?

If you’re like me, when you hear a cool song, and don’t know who recorded it, you will drive yourself CRAZY trying to find out.

The first ad wasn’t too difficult. It was Feist, doing “1-2-3-4” in the Apple iPod commercial. Insanity partially averted. Amazing how this one ad catapulted this Canadian pop singer from relative obscurity (she was already immensely popular amongst music bloggers and those in the know) into a household name. She’s on Letterman getting her friends to sing backup, she’s selling out large concert hall venues, etc.

Next, there was the Liberty Mutual Insurance commercial. This was the “Responsibility” ad. I eventually discovered the song was by a band called Hem, off of their self-released CD, “Rabbit Songs.” The song is “Half Acre” although one blogger seems to think it is a different Hem song.

Most difficult was a very addictive song for–of all things–the Oregon Humane Society. Their TV ad to “End Petlessness” has a song by Portland singer/songwriter, Laura Gibson. The song is called “Hands in Pocket,” play the YouTube commercial, below; click on it to get related links including a full length video of Gibson singing the song at the Doug Fir Lounge.

[Jim here: not to step on Big Rob’s toes or anything but I’d like to chime in with my own female singing commercial which drives me crazy. It’s the Old Navy commercial and the song is “The Way I Am” by Ingrid Michaelson. She looks like Lisa Loeb’s younger sister. She’s got the whole sexy glasses/sexy singer thing going on. I want her to marry me.]

I would like to say, “Sanity completely restored” but I’m more honest with myself than that.

Mp3: Feist – “1-2-3-4”
Mp3: Hem – “Half Acre”
Mp3: Laura Gibson – “Hands in Pockets”
Mp3: Ingrid Michaelson – “The Way I Am”

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  • big rob October 26, 2007, 2:18 pm


    No toes stepped on here. I couldn’t think of what the commecial was, but that song was driving me crazy, too.
    I swear we were twins separated at birth!