So that new Stars album wasn’t supposed to hit the streets until the end of September. But the final mix of the album was turned in on July 6. The band, along with their label Arts & Crafts, have decided to make the album available for digital download just four days after the mix was turned in.
In a post from the label website, it is evident that they are trying a new strategy to combat illegal downloading. The album will still be available on CD and as a double-LP on vinyle on Sept. 25.
We love it and are excited and proud to be bringing it to the world.
We enlisted Joe Chiccarelli to mix the album. He finished in early June, passing the tapes along to Emily Lazar at the Lodge for mastering. Last Friday, July 6th, a final master was delivered to us.
Traditional music business practice says we are to begin sending out copies of this album now. We give advance copies to print publications in hopes of securing features that coincide with our September date. We meet with radio stations in hopes of securing airplay. etc, etc.
Inevitably someone will leak the album.
Throughout this process, the most important people in this value chain, the fans, are given only two options – wait until September 25th to legally purchase the new album or choose from a variety of sources and download the album for free, at any time.
We hope you’ll choose to support the band, and choose to pay for their album. However we don’t think it’s fair you should have to wait until September 25th to do so.
We believe that the line between the media and the public is now completely grey.
What is the difference between a writer for a big glossy music magazine and a student writing about their favourite bands on their blog? What differentiates a commercial radio station from someone adding a song to their lastfm channel? or their myspace page?
As such, we are making the new Stars album available for legal download today, four days after it’s completion. The CD and double vinyl versions of the album will still be released on our official release date, September 25th. We hope you will continue to support music retailers should a physical album in all it’s packaged glory be your choice of format.
It’s our hope that given a clear, legal alternative to downloading music for free, you will choose to support the creators.
We hope you enjoy it as much as we do.
Stars and Arts&Crafts
That’s pretty cool of them. I love that they are just saying the hell with it, if media publications and radio stations can have the album now, why can’t die-hard fans of the band as well. Head over the Arts & Craft store to pick up the album. It’s a $12 gamble worth taking.
And while you’re there throw in the Los Campesinos! EP for like six or seven bucks.? For a night out at a bar you’ll get two sure to be dynomite albums.