Trailer: Marvel’s ‘Guardians of the Galaxy’

After much anticipation, a friend asked me yesterday what I thought of this trailer because I’ve been giving myself a dork boner over ‘Guardians of the Galaxy’ throughout the movie’s entire development. My friend, not so much. Here’s what I wrote:

I think Guardians of the Galaxy is going to be fun, and be a hit with young kids… how can they not love a machine gun-toting Raccoon? I imagine a lot of older dads, who grew up with Marvel and have enjoyed the movies, ie people our age, bringing their boys (and daughters) and introducing them to comic book movies for the first time through this and opening them up to the Marvel cinematic universe and sharing that together. This seems like a great entry movie for young kids. I mean, I would have theoretically loved to have seen this movie between the ages of 7-12 with a cool older brother or uncle.

I also think the movie has huge bomb potential because tonally it’s very cheeky and that’s a hard sell in some respects. The walkman thing, while a great nod to the Peter Quill/Starlord character and comic fans, could seem silly or stupid to normal movie goers. It’s also going to be the first true test of Marvel’s brand, ie story telling vision vs. commerce. This is still a business for Disney, so what happens if the movie doesn’t do well enough to warrant a sequel even though Marvel has a roadmap requiring GotG 2 leading up to Avengers 3, etc.? What happens to the other weird/risky properties like Black Panther if this fails…

Lotta ifs and I’m most interested in seeing the aftermath of this movie in August. Still, the Marvel brand is strong and August is typically a dead month, so they may be playing their cards right. I can’t wait for GotG on so many levels.

These thoughts still stand a day later. This movie opens up a lot of the Phase 3 threads with the Infinity Gems and Thanos (ultimate bad guy in Avengers 3?), a potential Planet Hulk story line, Nova Corps and Richard Rider story lines, etc.. A lot of is riding on this movie for Marvel. Hopefully, they stick to their guns if this thing bombs at the box office.

One more thought on Peter Quill’s Walkman, pointed out in the above linked io9 article: Director James Gunn tells Total Film that the Walkman is Peter’s only link to his lost home, Earth. He says, “It’s one of the few things he has from Earth. I don’t think of it as a joke, because it’s very dear to him. It’s the umbilical cord that connects him to earth and the home and family he lost.” Without that crucial context, however, it seems weird to draw attention to it in the trailer?

Guardians of the Galaxy hits theaters on August 1st and I’m giddy as fuck.

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