Hollywood Just Doesn’t Get It

Hollywood has clearly learned nothing from music’s successful decade-long transition from physical sales to digital sales as evidenced by this head-scratching LA Times article.

For starters: “The days of baby steps on the Internet are over,” said David Bishop, president of Sony Pictures’ home entertainment unit. “It’s now critical that we experiment as much as possible and determine how to build a vibrant market for collecting digital movies.”

Those baby steps ended in 2003 dude. Even by 2007 — yup, four years ago — the writing was splattered across the wall. Hollywood has had a full decade to lay the foundation for this transition and yet, they’re just thinking about this now? My god. The executives are as stupid as the crappy movies they continually pump out.

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