“I like to say that box-office matters as little to me as the Oscars do, but the truth is that box-office does matter. When the audience consistently rewards garbage, and when the marketing is more important than the movie, and when week after week, we see good films sink and crap rewarded, it does matter. Because the corporations that run the studios aren’t in it for art. They don’t care about revolutionizing the face of horror. They don’t care about Lovecraft’s legacy, or the history of Universal horror, or Guillermo’s best creative years. They don’t care. They’ll never care. They look at numbers.” — Drew McWeeney, on the devastating news that Universal Pictures has passed up the chance to bankroll Guillermo del Toro’s planned At the Mountains of Madness flick.