It’s safe to say that when it comes to Hollywood trend pieces, like this one in the New York Times about Hollywood’s push for “original” and “quality” movies, that we should all just stop with them. Please. Pretty please? It is one of the most inane forms of writing, simply because nobody will ever understand the business of Hollywood — even themselves — and no one will ever truly be able to predict the tastes’ of the movie-going public. We’re too fickle.
At its core, the flight to classier blockbusters is also about insecurity: when in doubt, flee to quality. Studios are having a hard time reading what the audience wants. Animation is not as infallible as it has been. Stars are not delivering, as evidenced by “The Tourist” and “How Do You Know,” a Reese Witherspoon film that moviegoers collectively ignored. The sequel strategy still seems to be paying — “Iron Man 2,” “The Twilight Saga: Eclipse” — until you notice flops like “Cats and Dogs: The Revenge of Kitty Galore.”
Paragraphs like the one above make me want to shoot myself in the head. What does that even mean? How can someone seriously write about Hollywood and movies in general and put “Cats and Dogs: The Revenge of Kitty Galore” in the same sentence and on the same level as the Iron Man and Twilight franchises.