There’s something a little funny about the full page ad in this week’s Eye for Joshua Jackson’s new cross-Canada motorcycle movie One Week. Rather than the words of wizened critics, the ad features a page full of quotations from people who seem to have not actually seen the movie. “I am definitely going to watch this!” says one; “It’s going to look amazing on the big screen!” says another; “I agree this looks like a great film” writes a third.
“All of Canada is talking about ONE WEEK*” the ad’s copy exclaims, and—hey, wait, what’s that asterisk for?
Shocking. The quotes are pulled from, wait for it. 3…2…