Our interest in this project was sadly peaked by Kristen Bell’s involvement as voice talent, but over the course of its development we realized that Imagi Studio’s Astro Boy actually looks like it could be an enjoyable animated kids adventure (I think I would have preferred a Mega Man movie, can we make this happen?).
Imagi Studios has a real opportunity to become a third option for reliable animated entertainment. Especially since there is a market to corner that neither Pixar or Dreamworks seems all that interested in filling. With this, and their first feature Teenage Mutant Ninja Turtles, Imagi seems interested in creating animated genre adventures – mining territory similar to 80s Saturday morning cartoons. The kind of stuff people my age grew up with as kids.
And that’s a good thing as many of us are beginning to have kids of our own and looking for cartoons that provide that same thrill we had as children.
Astro Boys launches into theaters on October 23, 2009.