We’ve been largely ignoring the viral marketing direction Warner Brothers has employed for the Batman Begins sequel, The Dark Knight. It’s been a good campaign by any standards, especially by keeping the movie in the new media spotlight and unlike say the Iron Man campaign, I don’t feel like I’ve already seen everything from the movie.
Quite the opposite in fact.
When it comes to director Chris Nolan’s flick, I feel like I haven’t seen anything at all. Now they’ve released another poster and frak I want to see this movie like yesterday. July 18th can’t get here fast enough. Welcome to a world without rules indeed.