Michel Gondry’s “sweded” trailer of his own trailer

Michel Gondry just went super-duper ultra-meta on us. The director, responsible for such mind benders as Eternal Sunshine of the Spotless Mind and Science of Sleep, continues his trend of mind bending with this latest experiment.

We’ve been following the development of his latest flick Be Kind Rewind, starring Jack Black and Mos Def.

To recap: Black and Def star as video clerks who “swede” movies once they realize all the movies in their store have been magnetically erased. How do swede something? It’s easy! Just recreate anything you want using everyday home items from scratch.

His movie comes out Feb. 22, after premiering recently at Sundance Film Festival. Gondry has taken the time to swede the trailer for his movie.

Sweded Trailer

Original Trailer

Comments on this entry are closed.