Sometimes it’s the little things. When so much of the viral marketing for The Dark Knight hinged on Heath Ledger’s character The Joker and his website whysoserious.com, Warner Bros. made a small gesture, but a very fitting one. Draped on the website is a simple black ribbon.
Any doubts about the studio handling further marketing of the movie in the wake of this tragedy, as anything less than classy, should be put to rest.
Also: MTV has video of what could be Heath’s final performance. A spy shot some cellphone video of the late actor on the set of the now defunct Terry Gilliam movie, The Imaginarium of Doctor Parnassus.