Fast food burger joint, Wendy’s, has a new logo. It’s not a bad logo, but I much prefer the red monochromatic version that adorns the food packaging and chain locations.
Oddly enough it looks as though the designers of the new logo included several subtle messages, including the word “mom” on her collar and made her freckles resemble the constellations Cassiopeia and The Big Dipper, respectively. Wendy’s claims it was unintentional.
Regardless of subliminal intentions, as far as logo refreshes go, this is a winner.