Booze Bags Win This Round

makers-full_18683Maker’s Mark decided to water down its bourbon, the square bottle with the red wax seal, effectively reducing the alcohol content from 45% to 42% to meet rising world-wide demand. Then, people complained via Twitter and Facebook, so the company — which is technically owned by Jim Beam — renegged on its decision to keep the booze bags happy.

My guess, and I’m just going out on a limb here, but most of those people are probably adding in a mixer like Ginger Ale or watering it down with ice and water anyway, right? Or, maybe not if they are die-hard fans of the brand and getting drunk.

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