This Day in History: Canned Beer Debuts in 1935

The first canned beer in the United States goes on sale in Richmond, Virginia, courtesy of the Gottfied Krueger Brewery. By the end of the year, 37 breweries follow suit. 

Thus forever changing binge drinking and college life.

So, in 1935 Krueger’s Cream Ale and Krueger’s Finest Beer were the first beers sold to the public in cans. Canned beer was an immediate success. The public loved it, giving it a 91 percent approval rating.

Compared to glass, the cans were lightweight, cheap, and easy to stack and ship. Unlike bottles, you didn’t have to pay a deposit and then return the cans for a refund. By summer Krueger was buying 180,000 cans a day from American Can, and other breweries decided to follow.

The first cans were flat-topped and made of heavy-gauge steel. To open, a hole had to be punched in the top with the sharp end of a church-key style opener.

Some breweries tried out cans with conical rather than flat tops, but they didn’t stack and ship as easily. Cone tops were sealed with a crown cap just like the cap of a glass beer bottle.

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