The Sweetness Threshold

General Mills has run some tests since they want to lower the sugar content of their cereals. The company has discovered that kids pretty much won’t eat any cereal below 9-grams of sugar per serving.

“That’s the “sweetness threshold” beyond which kids don’t seem likely to keep eating the cereal after trying it. Lowering sugar content also apparently makes the cereal sink faster — Lucky Charms are supposed to float for three minutes,” writes Mark Reilly of the St. Paul Business Journal. “There has to be some sort of Cheerio-based exception to both those rules: Several varieties of Cheerios have less than 10 grams of sugar and kids still eat them.”

Wonder what the physiology of children is that makes them not want to eat cereal’s below the sweetness threshold.

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