Next: An Intriguing Restaurant Concept

As Kottke points out, Grant Achatz and Nick Kokonas, the duo behind Alinea, are opening a new restaurant named Next

The concept is intriguing. Instead of purchasing items off a menu and getting a bill at the end of the night, patrons will buy tickets like they would for a play or sporting event.

Your tickets will be fully inclusive of all charges, including service. Ticket price will depend on which seating you buy — Saturday at 8 PM will be more expensive than Wednesday at 9:30 PM. This will allow us to offer an amazing experience at a very reasonable price. We will also offer an annual subscription to all four menus at a discount with preferred seating.

The pre-fixe, five or six course menu will rotate four times per year, with each iteration focusing upon a specific culture, time and place (or the future). 

And really, it’s not that expensive depending on when you dine, with tickets costing $40-$75 amd wine pairings beginning at $25.

Comments on this entry are closed.

  • Kelley May 5, 2010, 10:47 pm

    I can't wait to see how this works out. The tickets and the fact that menus will focus on time periods as well as regions are both extremely interesting ideas, the latter probably more-so. Heston Blumenthal did something kind of similar with his Feasts (http://www.channel4.com/food/on-tv/heston-blumenthal/feast/), but those were slight conceptually, and very childish ("How can we make this cake ejaculate?"). The idea of being able to experience not just a foreign time as well as place is very appealing and could become really popular.

  • Kelley May 5, 2010, 10:47 pm

    I can't wait to see how this works out. The tickets and the fact that menus will focus on time periods as well as regions are both extremely interesting ideas, the latter probably more-so. Heston Blumenthal did something kind of similar with his Feasts (http://www.channel4.com/food/on-tv/heston-blumenthal/feast/), but those were slight conceptually, and very childish ("How can we make this cake ejaculate?"). The idea of being able to experience not just a foreign time as well as place is very appealing and could become really popular.

  • Kelley May 5, 2010, 10:47 pm

    I can't wait to see how this works out. The tickets and the fact that menus will focus on time periods as well as regions are both extremely interesting ideas, the latter probably more-so. Heston Blumenthal did something kind of similar with his Feasts (http://www.channel4.com/food/on-tv/heston-blumenthal/feast/), but those were slight conceptually, and very childish ("How can we make this cake ejaculate?"). The idea of being able to experience not just a foreign time as well as place is very appealing and could become really popular.