Remember when drinking PBR was great because it was cheap and because everyone else seemed to think it was somehow “cool?” I mean, in terms of personal branding and cultural flag waving. There’s something a bit punk-rock (corporately, anyways) about PBR.
Well, anyways, for whatever reason PBR because the choice of a certain generation, like Pepsi!, instead of other cheap piss-water beers (High Life, Keystone, Olympia, et. al.).
“Hipsters boosted PBR sales by 17 percent that year, and sales are up a good 24 percent this year, more than other “subpremium” beers that have spent more advertising dollars trying to appeal to recession slummers.” Now PBR is repaying those peeps by raising their prices as much as $1.50 more than the other piss-water beer brands.
What this means is that certain people are going to learn to say Champagne of Beers awfully fast. At the end of the day, sometimes a cold watery-lager tastes great, but spending that extra $2.50 to get a dank six-pack isn’t going to break the bank.