This is a Generic Brand Video

Stock video provider Dissolve has taken Kendra Eash’s brilliant advertising takedown, “This Is a Generic Brand Video,” originally published by McSweeney’s, and set it to actual stock video clips from their archives. The piece is narrated by a Sam Elliott sound-a-like, lending this advertising peek-behind-the-curtian bullshit a particular gravitas. #NailedIt [adweek via @zfishkin]

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