“How do you create an experience that neither frustrates users with its complex possibilities nor bores them with repetitive dullness? That goal was made even more complicated because I didn’t want the app to use any words to explain what users should do. […] Simplicity is not about making something without ornament, but rather about making something very complex, then slicing elements away, until you reveal the very essence.” — Christoph Niemann, on the learning process required to build his delightful new iOS app Petting Zoo, which combines animation and interaction.
The Art of Simplicity
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