The Art of Simplicity

“How do you create an experience that neither frustrates users with its complex possibilities nor bores them with repetitive dullness? That goal was made even more complicated because I didn’t want the app to use any words to explain what users should do. […] Simplicity is not about making something without ornament, but rather about making something very complex, then slicing elements away, until you reveal the very essence.” — Christoph Niemann, on the learning process required to build his delightful new iOS app Petting Zoo, which combines animation and interaction.

Comments on this entry are closed.