Sold, Buying a Volvo Truck

Who gives a shit that this is an ad for Volvo Trucks? I’m not going to buy one, but I’m definitely going to post this viral bait. This is how you make an advertisement.

(It’s also a great reminder that ‘JCVD’ is one heck of a movie and a reminder that Van Damme is a really likable screen presence, still, at 53, and out of the limelight for 20 years or so) [via mashable]

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