“The men’s-wear set has recently rediscovered the joy of proper mechanical timepieces,” Mr. Williams said. “Right now there is no clearer indication of cool than wearing a watch. If it was your grandfather’s bubbleback Rolex, even better.”
As recently as a half-decade ago, time seemed to be running out for the wristwatch. With cellphones, iPods and other clock-equipped devices becoming ubiquitous, armchair sociologists were writing off the wristwatch as an antique, joining VHS tapes, Walkman players and pocket calculators on the slag heap of outmoded gadgets.
The wristwatch “may be going the way of the abacus,” declared a news article in The Sacramento Bee in 2006. The Times of London had it “going the same way as the sundial.” The Boston Globe, in a 2005 lifestyle feature, was more definitive: “Anyone who needs to know the time these days would be wise to ask someone over the age of 30. To most young people, the wristwatch is an obsolete artifact.”
I recently started wearing a watch again for this very reason. Stopped doing it about a decade ago and then found a few watches I liked (one nice, the other casual). My buddy Steve got me a Timex Ironman as a present for being in his wedding and I practically wear it every day, all day.